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Marketing Essentials

What are the essential elements you must put in place to market your programme/club successfully and develop a unique ‘brand’?

This four hour interactive course introduces the concept of successful marketing for sports coaches and clubs – defining and building a brand, developing and implementing an effective and practical marketing plan, how to monitor and evaluate the results, and great examples of good practice.

The course includes advice and guidance on the following:

	BRANDING	What is a brand and how to build one that will professionalise your services and increase your income

	PLANNING	How to put together a business/marketing plan that is simple to use and update, including examples of the key essentials all good sports marketing plans should contain

	MARKET RESEARCH	The key elements you need when researching your brand and competitors with practical ideas and examples

	FIRST IMPRESSIONS	Why first impressions count – appearance, punctuality, facilities, your team - and we review best practice for customer care

	SOCIAL MEDIA	How to use Facebook and Twitter to bring your services into the 21st century and increase your profile and income

	GOOD PRACTICE	Case studies showing some of the best ideas we have come across in sport for you to implement in your programme

Click HERE to view the current dates and venues for our courses